What are impressions and reach actually measuring?

To understand the effectiveness of your social media marketing efforts, an organization must measure its impact in terms of numbers. The metrics of “impressions” and “reach” are commonly used. But, what do these terms really mean? This article will bring clarity to help you understand what is actually being... Read More

How to Subscribe to (almost) Any Blog by Email

You want to keep up with blogs, but you don't want to visit each and every single blog to see if there's something new. And you don't want to learn another yet another technology platform, because any learning curve is too steep and adds friction. 

There... Read More