.BIBLE Featured Website: Labs.Bible
Labs.Bible is the website for an innovative project asking the question, “What could the Bible of the future look like?”
Launched by YouVersion founders Bobby Gruenewald and Terry Storch, Bible Labs is exploring ways that emerging technology can intersect with the Scriptures.
Capturing their online home at Labs.Bible is a strategic choice on the part of the innovative Bible Labs group, clearly associating the project with the Scriptures.
Claiming real estate in a less crowded digital not-com neighborhood allowed Bible Labs to capture a unique and memorable website name.
From Idea to Completion
As detailed on the Labs.Bible website:
“Bible Labs’ talented designers and engineers focus on research and development designed to bring ideas to proof of concept—not on the operational details of launching or growing those projects or technologies beyond the lab.”
These designers and engineers are imagining new ways to utilize technology—both existing and emerging—to lead the way for the future of Bible engagement. They are “prototyping new approaches and platforms for how people experience and interact with content.”
As described at Labs.Bible, the group’s process includes working through several ideas at any given time, quickly “shepherding concepts through research, incubation, experimentation, and iteration toward prototypes.” Project lifecycles can last anywhere from 3-16 months, at which time the Bible Lab pros hand off promising approaches to outside creators or partners who bring the project to completion.
Check out ReasonForTruth.Bible, another organization experiencing brand clarity on the .BIBLE domain.
What comes after apps?
The YouVersion Bible App makes the Bible available in more than 1,300 versions in almost 1,000 languages. Its popularity is unprecedented, with more than 225 million installations on unique devices, with users spending over 100 billion minutes engaging with the Bible: reading, listening, highlighting, bookmarking, and sharing. The data gleaned from this vast usership has resulted in the largest database of up-to-date, collective insight Bible engagement data ever assembled.
Always looking ahead and asking how to engage the next generation, Bible Labs is asking:
“How would people experience the Bible in a virtual world?”
With recent technological advancements, it’s a question with tangible answers.
Believing “the Bible should be at the forefront of leveraging technology and development to help people meet the living God through His Word,” Bible Labs draws on YouVersion’s extensive pool of data and years of experience to explore new approaches to engage this and future generations with the Scriptures. These approaches include ideas in the realm of virtual and augmented reality and even interactive experiences with Scriptures.
Keep your eye on Bible Labs and other cutting-edge projects by YouVersion.