What Makes A Great Domain Name?

Finding the right domain name is everything — in a digital world, your domain name is your welcome mat. It needs to be short, easy-to-remember and brand-related.

Does yours? We can help. 

Experts suggest that groups choose a logical but unique domain name, specific to their organization. 

And with the decreasing use of the prefix www, a readable and brand-specific name is more important than ever.

This is one of the reasons we created the .BIBLE top-level domain, to empower new domain names that end with the .BIBLE extension. 

Our top-level domain isn’t just for Bible organizations, it’s for all Bible-inspired groups—more than 1,000 organizations have registered for .BIBLE domain names, like nonprofits, educational groups, mission organizations, Bible-driven ministries, publishers, translators and others. And since updating their domains, these sites have maintained their search engine optimization (SEO). 

In fact, research has found that new, top-level domains could have better SEO performance than relevant keywords.

What's in a Domain Name?
(click the image to download infographic in full-size PDF format)