10 Brandability Tips From The Experts
Determining your brand feels like a big endeavor. With these ten helpful articles, you can zero in on the steps necessary to choose and feel confident in your brand, and then go forth and spread your word!
A Great Custom Logo
If you want a brand, you need a great logo. There are plenty of groups out there who can help you create a custom logo that will define your brand and become the face of your business, a visual of what your company is all about.
Infographics & Brand Awareness
This powerhouse article offers “18 Sneaky Ways to Build Brand Awareness” that vary greatly, from car wraps to podcasts to infographic creation:
“Infographics are a bright and colorful way to display interesting marketing data and statistics. These content powerhouses often get shared far and wide, making them a great tool for brand building and thought leadership.”
Having Internet Friends
via Kim Garst
Avoid some common mistakes when you’re trying to build your brand online. For instance, be a good online friend: don’t only use social media when you want something, but maintain a regular presence, offering helpful information on a regular basis. Even online relationships need to be reciprocal!
Get schooled on branding your website by doing your part to ensure that it’s ranking on search engines like google. Bonus: You can watch the Whiteboard Friday chat via video, or read the transcription.
A step-by-step guide to thinking through the steps necessary to brand your business, like determining the audience, competitor reviews, building your logo, tagline, elevator pitch, and finding your voice.
“It's no longer enough to build a killer product or site: You need to be able to effectively market your brand if you're hoping to grow.” Check out this article to study two brands that are role models in the current marketplace.
If you can only focus on one project, Leadpages suggests tackling your site’s landing page. Their marketing team shares their hacks for creating a consistent brand that will not only increase visibility, but also credibility.
Focusing on getting your brand visible on the interwebs, content still reigns supreme.
“Good quality content that is relevant to your brand and domain can help increase site traffic, enhancing the website’s position on search engine results.”
SEO and Branding Together
This article posits that “SEO and branding can’t work very effectively without each other; without good branding, your SEO strategy won’t really stick and grow over the long term, and without SEO, your awesome branding efforts won’t be found on the web.” While that sounds intimidating, thankfully, the author also provides some great tips and explanations.
Once you have settled on your brand, read this article, packed with ideas for advertising your brand. Use one or a few, like mobile ads, social media ads, retargeted ads and even QR codes.
Start Where You Can
With so many options available to create and harness your branding, decide where you can improve and start there. Leave a comment and let us know which of these steps you’re going to take today?
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