5 SEO Tools To Improve Traffic and Rankings
One of the most frequently asked questions we get is, "How do I optimize my SEO?"
To understand what’s working for you when it comes to your SEO performance, you’re going to need data, and lots of it. You’re going to need to compare graphs and charts and pull numbers that represent the effectiveness of your SEO campaign.
It might sound overwhelming, but it isn’t with the right SEO Reporting tool.
Some truths:
- The amount of information available can be confusing. The right tool can make your life so much easier!
- A thoughtful report can tell you everything you need to know about your SEO.
- SEO tools aren’t just for large businesses and multi-faced websites; small business and will benefit greatly from even a handful of analytics.
We’ve found five great SEO Reporting tools for you.
Google Analytics
The most popular, and free tool, is Google Analytics. It’s likely you already utilize Analytics for your web reporting, so it might be convenient to use a familiar platform. The challenge is that GA isn’t built solely for this purpose, so you’ll need to be creative in pulling reports.
In an article on web influencer Neil Patel’s blog, digital marketing specialist Dallas McLaughlin explains how to get what you want from Google Analytics to properly analyze and plan for a campaign. In 5 Must-Know Google Analytics Strategies To Measure SEO Success, McLaughlin suggests that, at the very least, you build a Dashboard that will display the reports you’ve chosen to pull.
SEMrush
Discover competitive data derived from keywords, web users, domains, and databases, which allows you to capitalize on search trends. Bonus: The reports are easy to understand!
MOZ
Considered the best in the business, MOZ provides detailed and accurate reports, and provides expertise ranging from a Keyword Explorer to providing an audit of your site. It promises to:
“help marketers find errors, missed conversions, and SEO opportunities with custom reporting and research tools. You can also create and manage your online business listings with a single click to boost your local search results and prevent your business from getting lost.”
Raven Tools
Are you looking for tools to help you better connect with your customers? Raven tools offers a variety of reports to tell the story of your site and its target audience.
“With this deeper understanding of your website data, you’re better able to improve your campaigns and make a better impression on your clients and stakeholders.”
Analytics SEO
Using keyword data and research, custom SEO campaigns can be designed to help you improve your search engine ranking and traffic, and ultimately customers. This software is affordable, which makes it a great choice for a small business.
As with many endeavors, just try out a tool to discover the trends and growth areas of your website.
Whether you stick with the first tool you try, or move on to another one, you will certainly uncover valuable information that will help you build your brand and spread your message.
So, start looking around at your data and try a few of the recommended suggestions for increasing your rankings and traffic. Starting digging and comparing, and you’ll be amazed when you see your small efforts making a difference.
What is your favorite SEO tool?
What are your favorite SEO tools? Do you have a recommendation that wasn’t added to this list? Comment below!
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