5 Tips For Optimizing Your Website Search Results
Everyone with a website or online initiative will at one point or another think about Search Engine Optimization (SEO). And while the term sound daunting, it really isn’t!
What is SEO and Why SEO is Important
Let’s breakdown two crucial points.
The What: SEO is the process used to increase the amount of website traffic by obtaining a high-ranking placement in search engine results.
Why You Care: SEO efforts are a crucial piece of your marketing strategy. In addition to the trusted approaches of email campaigns and pay-per-click advertising, SEO campaigns can produce website visitors that turn into clients.
5 Great Tips on Increasing Your Website Traffic
Here are some great tips on beefing up your SEO (Search Engine Optimization).
1. USE GREAT KEYWORDS
We’ve all read about the importance of good keywords. In this blog article, author Joshua Hardwick suggests 75 tips for SEO. The first is to “always Google keywords before committing to them” so you’ll be able to see Google’s results for that keyword. If the results are very different from the page you’re trying to rank, then you’ll know to try new keywords.
In addition to the importance of keywords in finding your site content, it’s critical that users can find your website! Just as concise and thoughtful keywords can drive traffic to your pages, a concise and thoughtful domain name will also drive your customers to your site.
2. TAKE NO SHORTCUTS
There are no shortcuts to long-lasting search engine optimization. Some online opportunists might claim to know a shortcut to the long, hard work of ranking, but the only technique with any staying power is to just do the work. This is where keywords and site content become cornerstones for driving your site’s traffic and subsequent rankings.
3. PRODUCE GREAT CONTENT
Consistently publish screen and mobile-friendly content. Consider what type of content interests your readers, and regularly plan to post or write. If you’re a book publisher, post excerpts or author quotations; if you’re a private school, publish short clips of educators conducting a lesson or reflecting on a special moment in class. Be creative!
4. USE VIDEO
Banking on quality content over quantity of content, “your user might quickly run through a 1-minute video but may not have the patience to read your 100-word article.” Use videos as landing page welcome messages, or as explanations of interesting content.
Especially with the use of mobile devices, videos become a convenient way for users to gather information from your site while completing other tasks.
5. TRACK DATA
via Rank Pay
Measure, track, analyze and adapt! Set up Google Analytics or other helpful SEO tools that are available. Just take a look at what is working and what isn’t, and make necessary changes as you learn and your website grows. You can be as simple or complex as you’d like, but taking a look at what worked and what didn’t will only save you energy, time and money in the future.
These five areas can serve as a tech checklist for your SEO efforts.
With many approaches that try and guarantee “fast and easy” ranking, it’s important to know the tried-and-true tools that will provide long-lasting results for your organization’s website.
What steps has your organization taken to improve your site’s SEO? Please leave a comment and share!