8 Things That Have A Positive Impact on Sales
Is your quality product getting the traction it should? Are your online sales plateauing? Before you make major changes to your investment, try at least one or all eight of these tips and test your results.
Here are 8 things you can do today to have a positive impact on sales.
Color changes mood and grabs our attention. But did you know that color, strategically used on your website, can increase sales? According to Entrepreneur:
- The marketing automation company Performable changed their site’s call to action (CTA) button from green to red, and it resulted in a 21% increase in conversions.
- Ript Apparel also made a change from green to yellow, and experienced a 6.3% conversion increase.
Based on this data, it’s safe to say it’s worth your time to do some experimenting with your CTA button on your website. Change the color for a week and then assess the changes. Try another color and compare.
2. Virtual Chat
Make communication easier with live chat software.
Even if it goes untouched, knowing that an organization makes itself readily accessible with a live chat option is a nod to comfort and safety. In fact, an Econsultancy survey found that customers actually prefer live chat for customer service issues.
Questions your customers ask about communication:
- If I have a question, do I have to wait for 24 hours for an email reply?
- Do I have to dig for an 800 number and call for assistance?
- What if I have a problem later? How will I ask questions post-purchase?
Virtual chat assures your customers that you’re available when they need you. is Say one more thing here about how virtual chat solves the issues with the questions customers ask or how it offers relief when they know it's easy to get in touch with you if they
3. Load Time
Fast-loading pages keep the customers’ attention.
If your customers have to wait, they’re opening up another tab and likely forgetting about the items in their cart (see #4!). Particularly with the overwhelming usage of mobile phones, load time is critical. Among the tactics is to reduce load time is simplifying the code on your site.
Want to learn more about making your website mobile friendly? Read Will Voice Searches Impact SEO?
4. Shopping Cart Abandonment
Abandoned items in a shopping cart leave us wondering:
- Was our checkout process confusing?
- Was it too long?
- Did the customer encounter a glitch?
Recruit several people to test your process, and then tweak your shopping cart interface based on the results.
As explained by Kate Harrison for Forbes,
“The less your customers have to do, the happier they’ll be. They’ll also appreciate knowing where they are in the check-out process and how much remains left to do. Smart design improves the user experience, which can tip those “almost-there” shoppers into loyal customers. And that’s going to grow your eCommerce business fast.”
5. Mobile Friendly
We’ve all heard the statistics. It is predicted that 50 - 60% of internet searches are via mobile phone.
Optimizing your site for mobile should be at the top of your updating to-do list.
Your customers want to shop while they wait in the school pick-up line, or while they sit at their desk waiting for their laptop to boot into Windows. Make it as easy as possible for them with a mobile-friendly shopping interface.
6. Secure Site
An HTTPS connection:
- Increases customer confidence, which of course leads to better business.
- Increases conversions, which means more customers taking the desired action, which in this case means more sales.
These days, web users expect to see that green padlock, especially when making an online transaction.
Obtain and then implement an SSL certificate and avoid the “Not Secure” flag your site receives in Chrome.
Want to learn more about HTTPS? Read about Increased Website Security.
And the two biggest, most basic things you should do to increase sales on your website: Value Proposition and Call to Action.
7. Value Proposition
Is your value proposition clear? What exactly are you offering your site visitors?
Every customer is first a consumer, and every consumer is looking for value. Make it clear that what you’re offering will be valuable, from delivery to experience.
With your website, be sure to make your value proposition clear. Don’t use the valuable real estate of your home page or Facebook storefront explaining your organization’s history and the great folks who made it all happen. What the customer instinctively needs to see is what you can do for them. What’s the value add? Don’t make the customers look for it.
8. Call to Action (CTA)
Convert your site user into a customer with a visible and clear call to action. Make sure the CTA is visible (above the fold, please!) and eye-catching, and your customer is always being asked to take that step.
Remember #1? Try different colors and experiment with the success of different placement. Without a recognizable and clear CTA, your customers flounder and then find that needed product elsewhere.
Take some time to assess your site today and apply these changes to increase your online sales.
Think about asking the opinion of some trusted colleagues. Their feedback should become your checklist for updating your website, and preparing for increased conversions.
Let us know which steps you’ve taken to increase sales on your site. Which had the biggest return on investment? Leave us a comment and share your experience.
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