New Year, New Website
New Year’s resolutions don’t have to just be about working out and eating more Swiss chard. This time of year can be a great time to amp up professional areas as well. Take this seasonal opportunity to give your organization the gift that will keep on giving: an updated website.
Even a site that appears up-to-date might have outdated code that means missed opportunities for searchability and traffic. Spend time conducting an inventory your site, and determine which steps you can take. Whether that means general improvements or updating your site on a new domain, celebrate the new year by resolving to take at least one step to update your online presence.
What kinds of things can you do to update your site today?
Judge a Book By Its Cover
Update the “look” of your site. Credibility cultivates trust, and we all know that trust brings loyal customers. When your website is modern and updated, it not only ranks higher in searchability, but it communicates that you’re paying attention, both to your competition and your customers’ taste.
Mobile is here to stay. Smartphones and other mobile devices have far surpassed laptops and even tablets, so your website needs to follow suit. If you haven’t already, take time to start moving the full content of your website to mobile. Not only will this will improve rankings, but it will also provide the best experience for your customers. Check out your site’s look on a variety of devices by entering page URLs on QuirkTools’ screen test.
Check Your Analytics
Use the deadline of the new year to your advantage and implement one of these steps. As explained by HostGator writer Kristen Hicks:
A new website for a New Year can be an exciting way to refresh and improve upon what came before...We can’t guess at what will happen in [the new year], but you can make sure you’re going into it with a stronger, better website.
Let us know what kind of organization-improving resolutions you’re making this year! Leave a comment and fill us in.
Is your organization Bible-based? Clearly brand your product by making space for yourself on the .BIBLE top-level domain. Hundreds of nonprofits and churches have joined this communal space on the internet. And for the month of December, you can register your website or mini-site for half off! Register today.